Certification Exam Answers

Which of the following can you customize with audience signals to make Search campaigns more efficient? Select the best answer.
Keywords
Networks
All of the above
Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. Select the best answer.
True
False
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them? Select the best answer.
It wouldn’t be a good fit. You have to tag your website to use Customer Match.
Customer Match allows you to reach people who have been to your website.
Customer Match relies on your own data instead of a remarketing tag.
Customer Match allows you to reach people who haven’t been to your website yet.
Optimization Score is made up of over 50 recommendations to optimize Search campaigns. Select the best answer.
True
False
Which of the following factors wouldn’t change an account’s optimization score? Select the best answer.
Renaming campaigns
How are optimization score suggestions ordered on your Google Ads Recommendations page? Select the best answer.
By least impactful optimization
By most impactful optimization
Alphabetically
Randomly
Which of the following are components of Performance Planner’s forecast methodology? Select all that apply.
Validation
Simulation
Forecasting
How often should you repeat the budget planning process using performance planner?
Select the best answer.
Annually
Monthly
Weekly
Daily
What’s the main goal of the Google Ads Performance Planner tool? Select the best answer.
It helps you choose your future bid strategy.
It helps you forecast and determines your budgets, while also improving your return on investment.
It helps you forecast what your minimum budget should be across campaigns.
It helps you forecast and guarantee a return on investment based on future budgets
It’s best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives. Select the best answer.
True
False
It’s 9 am, and you’re sitting in an airport in London, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. ( Rearrange )
IntentI am sitting at an airport in London
DeviceI love architecture and statue of liberty
InterestIt is 9 pm
TimeI need to book a hotel room
LocationI am using my laptop
ANSWER
DeviceI am using my laptop
InterestI love architecture and statue of liberty
TimeIt is 9 pm
LocationI am sitting at an airport in London
What are the three ad extensions that every advertiser should use?
site links, callout extensions, and structured snippets
site links, promotions and price extensions
callout, message and snippets
seller ratings, message and structured snippets.
Susane is a digital marketing manager for an online store that sells bikes and cycling gear. She wants to use as many ad extensions as possible. Which three ad extensions would you recommend for her?
Select all that apply.
Which ad extensions can serve automatically? Select all that apply.
Message extensions
Callout extensions
Sitelink extensions
Structured snippets
Select the best answer.
The cost-per-click on ad extensions is lower than on a search ad headline.
They guarantee higher engagement for advertisers.
They increase engagement and influence ad quality.
They increase ad quality and drive lower conversion costs.
Match the marketing goal to the correct ad extension. (already matched correctly)
Location extensionYou operate many retail stores and want potential customers to see the distance from their location to your stores.
Sitelink extensionYou’re interested in directing people to specific pages on your website.
Call extensionYou’re focused on driving phone calls to your business.
Structured snippetsYou want to describe the features of a specific product your business offers before customers click on the ad.
Up to how many characters can each description field have?
Select the best answer. 120 characters
45 characters
60 characters
90 characters
Steps to create a text ad in Google Ads ( placed in correct order )
Sign in to your Google Ads account.
In the page menu on the left, select Ads & Extensions.
Select the + button and choose the Text Ad option.
Enter a URL, headline, and description. Remember that you can also enter the optional Path fields. As you type, a preview of the mobile and desktop version of your ad will appear.
Save the ad after you are done.
How many ads should you be implementing per ad group? Select the best answer.
One or two
Two to three
Three to five
Only one
How does Google Ads generate responsive search ads? Select the best answer.
Google Ads mixes and matches headlines and description lines that have been provided.
Google Ads creates them based on existing high performing ad copy.
Google Ads creates them based on existing ad copy, landing pages, and extensions.
Google Ads mixes and matches headlines and URLs that have been provided.
Which of the following factors is not considered by Ad Rank in its calculation? Select the best answer.
Rewriting ads with low CTRs
Context of query
Testing new ad formats and extensions
Which are the three factors that determine that quality of an ad?
Expected clickthrough rate, max CPC bid, and landing page experience
Expected clickthrough rate, landing page experience, and ad relevance
Max CPC bid, landing page experience, and ad relevance
Expected clickthrough rate, ad formats, and ad relevance
Which features describe a good landing page experience? Select all that apply.
Transparency about your business
Relevant and original content
from Mix ID 8322656
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Which of the following can you customize with audience signals to make Search campaigns more efficient? Select the best answer.
Keywords
Networks
All of the above
Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. Select the best answer.
True
False
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them? Select the best answer.
It wouldn’t be a good fit. You have to tag your website to use Customer Match.
Customer Match allows you to reach people who have been to your website.
Customer Match relies on your own data instead of a remarketing tag.
Customer Match allows you to reach people who haven’t been to your website yet.
Optimization Score is made up of over 50 recommendations to optimize Search campaigns. Select the best answer.
True
False
Which of the following factors wouldn’t change an account’s optimization score? Select the best answer.
Renaming campaigns
How are optimization score suggestions ordered on your Google Ads Recommendations page? Select the best answer.
By least impactful optimization
By most impactful optimization
Alphabetically
Randomly
Which of the following are components of Performance Planner’s forecast methodology? Select all that apply.
Validation
Simulation
Forecasting
How often should you repeat the budget planning process using performance planner?
Select the best answer.
Annually
Monthly
Weekly
Daily
What’s the main goal of the Google Ads Performance Planner tool? Select the best answer.
It helps you choose your future bid strategy.
It helps you forecast and determines your budgets, while also improving your return on investment.
It helps you forecast what your minimum budget should be across campaigns.
It helps you forecast and guarantee a return on investment based on future budgets
It’s best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives. Select the best answer.
True
False
It’s 9 am, and you’re sitting in an airport in London, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. ( Rearrange )
IntentI am sitting at an airport in London
DeviceI love architecture and statue of liberty
InterestIt is 9 pm
TimeI need to book a hotel room
LocationI am using my laptop
ANSWER
DeviceI am using my laptop
InterestI love architecture and statue of liberty
TimeIt is 9 pm
LocationI am sitting at an airport in London
What are the three ad extensions that every advertiser should use?
site links, callout extensions, and structured snippets
site links, promotions and price extensions
callout, message and snippets
seller ratings, message and structured snippets.
Susane is a digital marketing manager for an online store that sells bikes and cycling gear. She wants to use as many ad extensions as possible. Which three ad extensions would you recommend for her?
Select all that apply.
Which ad extensions can serve automatically? Select all that apply.
Message extensions
Callout extensions
Sitelink extensions
Structured snippets
Select the best answer.
The cost-per-click on ad extensions is lower than on a search ad headline.
They guarantee higher engagement for advertisers.
They increase engagement and influence ad quality.
They increase ad quality and drive lower conversion costs.
Match the marketing goal to the correct ad extension. (already matched correctly)
Location extensionYou operate many retail stores and want potential customers to see the distance from their location to your stores.
Sitelink extensionYou’re interested in directing people to specific pages on your website.
Call extensionYou’re focused on driving phone calls to your business.
Structured snippetsYou want to describe the features of a specific product your business offers before customers click on the ad.
Up to how many characters can each description field have?
Select the best answer. 120 characters
45 characters
60 characters
90 characters
Steps to create a text ad in Google Ads ( placed in correct order )
Sign in to your Google Ads account.
In the page menu on the left, select Ads & Extensions.
Select the + button and choose the Text Ad option.
Enter a URL, headline, and description. Remember that you can also enter the optional Path fields. As you type, a preview of the mobile and desktop version of your ad will appear.
Save the ad after you are done.
How many ads should you be implementing per ad group? Select the best answer.
One or two
Two to three
Three to five
Only one
How does Google Ads generate responsive search ads? Select the best answer.
Google Ads mixes and matches headlines and description lines that have been provided.
Google Ads creates them based on existing high performing ad copy.
Google Ads creates them based on existing ad copy, landing pages, and extensions.
Google Ads mixes and matches headlines and URLs that have been provided.
Which of the following factors is not considered by Ad Rank in its calculation? Select the best answer.
Rewriting ads with low CTRs
Context of query
Testing new ad formats and extensions
Which are the three factors that determine that quality of an ad?
Expected clickthrough rate, max CPC bid, and landing page experience
Expected clickthrough rate, landing page experience, and ad relevance
Max CPC bid, landing page experience, and ad relevance
Expected clickthrough rate, ad formats, and ad relevance
Which features describe a good landing page experience? Select all that apply.
Transparency about your business
Relevant and original content
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
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from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
Which of the following can you customize with audience signals to make Search campaigns more efficient? Select the best answer.
Keywords
Networks
All of the above
Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. Select the best answer.
True
False
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them? Select the best answer.
It wouldn’t be a good fit. You have to tag your website to use Customer Match.
Customer Match allows you to reach people who have been to your website.
Customer Match relies on your own data instead of a remarketing tag.
Customer Match allows you to reach people who haven’t been to your website yet.
Optimization Score is made up of over 50 recommendations to optimize Search campaigns. Select the best answer.
True
False
Which of the following factors wouldn’t change an account’s optimization score? Select the best answer.
Renaming campaigns
How are optimization score suggestions ordered on your Google Ads Recommendations page? Select the best answer.
By least impactful optimization
By most impactful optimization
Alphabetically
Randomly
Which of the following are components of Performance Planner’s forecast methodology? Select all that apply.
Validation
Simulation
Forecasting
How often should you repeat the budget planning process using performance planner?
Select the best answer.
Annually
Monthly
Weekly
Daily
What’s the main goal of the Google Ads Performance Planner tool? Select the best answer.
It helps you choose your future bid strategy.
It helps you forecast and determines your budgets, while also improving your return on investment.
It helps you forecast what your minimum budget should be across campaigns.
It helps you forecast and guarantee a return on investment based on future budgets
It’s best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives. Select the best answer.
True
False
It’s 9 am, and you’re sitting in an airport in London, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. ( Rearrange )
IntentI am sitting at an airport in London
DeviceI love architecture and statue of liberty
InterestIt is 9 pm
TimeI need to book a hotel room
LocationI am using my laptop
ANSWER
DeviceI am using my laptop
InterestI love architecture and statue of liberty
TimeIt is 9 pm
LocationI am sitting at an airport in London
What are the three ad extensions that every advertiser should use?
site links, callout extensions, and structured snippets
site links, promotions and price extensions
callout, message and snippets
seller ratings, message and structured snippets.
Susane is a digital marketing manager for an online store that sells bikes and cycling gear. She wants to use as many ad extensions as possible. Which three ad extensions would you recommend for her?
Select all that apply.
Which ad extensions can serve automatically? Select all that apply.
Message extensions
Callout extensions
Sitelink extensions
Structured snippets
Select the best answer.
The cost-per-click on ad extensions is lower than on a search ad headline.
They guarantee higher engagement for advertisers.
They increase engagement and influence ad quality.
They increase ad quality and drive lower conversion costs.
Match the marketing goal to the correct ad extension. (already matched correctly)
Location extensionYou operate many retail stores and want potential customers to see the distance from their location to your stores.
Sitelink extensionYou’re interested in directing people to specific pages on your website.
Call extensionYou’re focused on driving phone calls to your business.
Structured snippetsYou want to describe the features of a specific product your business offers before customers click on the ad.
Up to how many characters can each description field have?
Select the best answer. 120 characters
45 characters
60 characters
90 characters
Steps to create a text ad in Google Ads ( placed in correct order )
Sign in to your Google Ads account.
In the page menu on the left, select Ads & Extensions.
Select the + button and choose the Text Ad option.
Enter a URL, headline, and description. Remember that you can also enter the optional Path fields. As you type, a preview of the mobile and desktop version of your ad will appear.
Save the ad after you are done.
How many ads should you be implementing per ad group? Select the best answer.
One or two
Two to three
Three to five
Only one
How does Google Ads generate responsive search ads? Select the best answer.
Google Ads mixes and matches headlines and description lines that have been provided.
Google Ads creates them based on existing high performing ad copy.
Google Ads creates them based on existing ad copy, landing pages, and extensions.
Google Ads mixes and matches headlines and URLs that have been provided.
Which of the following factors is not considered by Ad Rank in its calculation? Select the best answer.
Rewriting ads with low CTRs
Context of query
Testing new ad formats and extensions
Which are the three factors that determine that quality of an ad?
Expected clickthrough rate, max CPC bid, and landing page experience
Expected clickthrough rate, landing page experience, and ad relevance
Max CPC bid, landing page experience, and ad relevance
Expected clickthrough rate, ad formats, and ad relevance
Which features describe a good landing page experience? Select all that apply.
Transparency about your business
Relevant and original content
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
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from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
Which of the following can you customize with audience signals to make Search campaigns more efficient? Select the best answer.
Keywords
Networks
All of the above
Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. Select the best answer.
True
False
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them? Select the best answer.
It wouldn’t be a good fit. You have to tag your website to use Customer Match.
Customer Match allows you to reach people who have been to your website.
Customer Match relies on your own data instead of a remarketing tag.
Customer Match allows you to reach people who haven’t been to your website yet.
Optimization Score is made up of over 50 recommendations to optimize Search campaigns. Select the best answer.
True
False
Which of the following factors wouldn’t change an account’s optimization score? Select the best answer.
Renaming campaigns
How are optimization score suggestions ordered on your Google Ads Recommendations page? Select the best answer.
By least impactful optimization
By most impactful optimization
Alphabetically
Randomly
Which of the following are components of Performance Planner’s forecast methodology? Select all that apply.
Validation
Simulation
Forecasting
How often should you repeat the budget planning process using performance planner?
Select the best answer.
Annually
Monthly
Weekly
Daily
What’s the main goal of the Google Ads Performance Planner tool? Select the best answer.
It helps you choose your future bid strategy.
It helps you forecast and determines your budgets, while also improving your return on investment.
It helps you forecast what your minimum budget should be across campaigns.
It helps you forecast and guarantee a return on investment based on future budgets
It’s best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives. Select the best answer.
True
False
It’s 9 am, and you’re sitting in an airport in London, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. ( Rearrange )
IntentI am sitting at an airport in London
DeviceI love architecture and statue of liberty
InterestIt is 9 pm
TimeI need to book a hotel room
LocationI am using my laptop
ANSWER
DeviceI am using my laptop
InterestI love architecture and statue of liberty
TimeIt is 9 pm
LocationI am sitting at an airport in London
What are the three ad extensions that every advertiser should use?
site links, callout extensions, and structured snippets
site links, promotions and price extensions
callout, message and snippets
seller ratings, message and structured snippets.
Susane is a digital marketing manager for an online store that sells bikes and cycling gear. She wants to use as many ad extensions as possible. Which three ad extensions would you recommend for her?
Select all that apply.
Which ad extensions can serve automatically? Select all that apply.
Message extensions
Callout extensions
Sitelink extensions
Structured snippets
Select the best answer.
The cost-per-click on ad extensions is lower than on a search ad headline.
They guarantee higher engagement for advertisers.
They increase engagement and influence ad quality.
They increase ad quality and drive lower conversion costs.
Match the marketing goal to the correct ad extension. (already matched correctly)
Location extensionYou operate many retail stores and want potential customers to see the distance from their location to your stores.
Sitelink extensionYou’re interested in directing people to specific pages on your website.
Call extensionYou’re focused on driving phone calls to your business.
Structured snippetsYou want to describe the features of a specific product your business offers before customers click on the ad.
Up to how many characters can each description field have?
Select the best answer. 120 characters
45 characters
60 characters
90 characters
Steps to create a text ad in Google Ads ( placed in correct order )
Sign in to your Google Ads account.
In the page menu on the left, select Ads & Extensions.
Select the + button and choose the Text Ad option.
Enter a URL, headline, and description. Remember that you can also enter the optional Path fields. As you type, a preview of the mobile and desktop version of your ad will appear.
Save the ad after you are done.
How many ads should you be implementing per ad group? Select the best answer.
One or two
Two to three
Three to five
Only one
How does Google Ads generate responsive search ads? Select the best answer.
Google Ads mixes and matches headlines and description lines that have been provided.
Google Ads creates them based on existing high performing ad copy.
Google Ads creates them based on existing ad copy, landing pages, and extensions.
Google Ads mixes and matches headlines and URLs that have been provided.
Which of the following factors is not considered by Ad Rank in its calculation? Select the best answer.
Rewriting ads with low CTRs
Context of query
Testing new ad formats and extensions
Which are the three factors that determine that quality of an ad?
Expected clickthrough rate, max CPC bid, and landing page experience
Expected clickthrough rate, landing page experience, and ad relevance
Max CPC bid, landing page experience, and ad relevance
Expected clickthrough rate, ad formats, and ad relevance
Which features describe a good landing page experience? Select all that apply.
Transparency about your business
Relevant and original content
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
from Mix ID 8322656
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